Tourism Consulting: Bridging the Online and Offline Worlds

In a world where the contours of tourism are continuously evolving, the integration of technology, sustainability, and community engagement is no longer optional but essential. Both B2B (Business to Business) and B2C (Business to Consumer) models are adapting to trends like slow travel, luxury tourism, remote working accommodations, and the growing rift between destination management companies and smaller operators. Here's a comprehensive exploration.

Details

Hits: 724

Read more: Navigating the New Age of Tourism: A Comprehensive Guide

B2C Persona Modeling: A Savvy Guide to Attracting End Consumers in Travel and Tourism

In the diverse world of travel and tourism, understanding your audience is key to crafting resonating experiences complete with vivid descriptions and engaging images. B2C persona modeling has proven to be a game-changer, especially for smaller operators looking to create content that sells via direct bookings. Let's dive into how this powerful tool can be applied.

Details

Hits: 773

Read more: B2C Persona Modeling: A Savvy Guide to Attracting End Consumers in Travel and Tourism

In the ever-evolving landscape of travel and tourism, understanding your B2B clients is paramount. Enter persona modeling—a technique that allows Destination Management Companies (DMCs) to craft specialized strategies for various tour operators. Here's how this approach is transforming the way we engage with the B2B market in the travel industry.

Details

Hits: 720

Read more: B2B Persona Modeling: The Blueprint for Attracting Tour Operator Clients in Travel and Tourism

DATA ANALYSIS and PERSONA MODELING

Not sure of target market?  Time to develop persona modeling skills.  For SM, see number 4 below. 

Details

Hits: 772

Read more: DATA ANALYSIS and PERSONA MODELING